How Advertisers Gear Their Advertisements Towards Children

Advertisers and Children This essay will be about how advertisers gear their advertisements towards children. It will explain whether or not it is appropriate to do so and what effects it can have on them. Advertisers have an effect on where kids eat, what they wear, what they buy, and where they go for vacations (Poulton). Advertisers will employ celebrities to endorse their products in order to make the product more popular among teens. They will even send text messages to people who sign up about special sales or other advertisements. There are two sides to this argument. One side says it is okay gearing advertisements towards children, and another that says it is not okay. I am on the side that says it is not okay to target children in advertising. The reason being is because it can lead to undisciplined children, money problems, and bad habits in life. On the other side, people agree that targeting children are a good thing. They say this because it teaches them a compromise, pr omotes creativity, economic benefits, a positive social influence, and educational benefits (Lush, Shannon, Breseman, et al.). In this essay I will find the common grounds between the two sides. When children learn how to compromise, it teaches them how to become independent and how to become smarter consumers. It is also important for children to be creative because it increases their potential to create different things that could possibly benefit society and have a positive influence onShow MoreRelatedEssay on Analysis of an Xterra Advertisement1227 Words   |  5 PagesXterra Advertisement With red letters one and a half inches tall, this advertisement screams â€Å"Couch for sale.† In this advertisement, the advertisers want the consumer to sell their couch. It is an automobile they are trying to sell me. Why would I need to get rid of the furniture in my house? 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